The Challenges of Using AI in B2B Marketing

Artificial intelligence (AI) has transformed the marketing landscape, promising automation, personalization & improved efficiency. While AI offers immense potential in B2B marketing, it’s not without its challenges. Before fully embracing AI, businesses should weigh the potential drawbacks to determine if it aligns with their strategy and goals. Here are the key...

Posted: 1/6/2025

Marketing Automation: When It Works… and When It Doesn’t

Marketing automation has become a key tool for streamlining communication and improving efficiency. It’s a game-changer when used right, allowing businesses to engage with their customers at scale. But automation isn’t foolproof, and it’s important to design your flows to work not just...

Posted: 12/1/2024

How to Align Organic Search & Paid Search for Lead Generation

When it comes to lead generation, many businesses treat organic & paid search as separate strategies—almost as if they’re in competition. When used together, these two channels can be a powerful duo that creates a seamless, more effective approach to attracting & converting leads. 

Posted: 11/1/2024

How to Optimize Product Feeds for Google Shopping: A Guide to GTINS, MPNs & Beyond

If you’re running an e-commerce business, Google Shopping is probably a big part of your strategy. But getting your products listed is just the start—optimizing those listings to increase visibility and drive conversions is where the magic really happens.

Posted: 10/1/2024